Award-Winning Strategy. I bridge the gap between vision and implementation.

Shanel Evans is a powerhouse business strategist, nonprofit leader, and digital marketing expert who specializes in driving growth and creating impact. With over $3 billion in transportation projects under her belt, Shanel’s leadership spans industries, from infrastructure to community empowerment.

Shanel works with service-based entrepreneurs, consultants and organizations scale their businesses through expert business advisory, cutting-edge social media strategies, and audience expansion techniques. Her strategic approach enables leaders to grow their brands, connect authentically with their audiences, and achieve measurable results in competitive markets.

Shanel’s innovative mindset has fueled the success of organizations to expand their audience, attract sponsorships and drive mission-critical outcomes. Her signature VIBE Methodology, SAVVY and Pink Flamingo frameworks equip organizations with the tools to connect with local audiences, foster genuine engagement, and amplify their reach through compelling storytelling and digital strategies.

As a certified SWaM, WBENC, and WOSB business owner, Shanel is also a proud member of The BOW Collective, a network of Black women entrepreneurs leading the charge in their industries. She brings this spirit of excellence and collaboration to every project, empowering nonprofits and businesses to thrive in the digital age with confidence and clarity.

Shanel resides in Prince William County, Virginia, with her husband and three young adult daughters. A passionate advocate for inclusivity, community building, and innovation, Shanel’s mission is simple: to empower organizations—nonprofits and businesses alike—to connect, inspire, and thrive, ensuring their stories reach the right audiences and create meaningful change.