Your Business. Your Vision. Our Strategy for Profitable Growth
Whether you're a CEO seeking a focused strategy your team can execute, a consultant ready to expand your presence and attract premium clients, or an organization looking for a dynamic speaker to inspire and activate your audience—you're in the right place.
Strategic Marketing & Content Advisory
Consultants Expanding Into New Audiences
Speaker and Corporate Trainer
Your Vision. Our Strategy.
Got big ideas and a big mission—but struggling to get your team aligned around the strategy to make it happen?
That’s where I come in.
As your strategic marketing advisor, we bridge the gap between vision and execution. We translate your big-picture goals into clear, actionable strategies that your team can confidently run with—whether online or at in-person events.
STRATEGY MOVES THAT MATTER
We partner with founder-led organizations to:
Clarify brand positioning and thought leadership
Build marketing strategies that attract high-value clients
Train internal teams to implement with clarity and consistency
We also provide fractional marketing support, giving you the strategic insight and leadership you need—without the full-time overhead.
We’ll work closely with your team, guiding them through content strategy, visibility campaigns, and lead generation systems that drive real growth.
For Consultants & Service-Based Providers Ready to Expand to New Heights
I'm not just a business advisor—I’m your catalyst to champion your business success. I work with consultants and service-based providers who are ready to move beyond the limitations of referrals, word-of-mouth, and surface-level social media tactics.
If you’ve hit a revenue ceiling or feel like your marketing message needs a shift, I’m here to change that.
With a powerful blend of strategic insight and human connection, I help you attract aligned, high-value clients by positioning your brand as the authority it is.
My approach isn’t about chasing clients—it’s about building a presence that makes you a magnet for the right opportunities to you.
A RELATIONSHIP-FIRST SOCIAL MEDIA STRATEGY THAT DRIVES REAL REVENUE
In just five years, my content and messaging frameworks have helped clients generate millions in additional revenue —by showing up more confidently, communicating their value clearly, and building meaningful relationships through content that converts.
I teach a connection-led approach to content and social sales—one that feels natural, builds relationships, and consistently leads to growth.
For consultants and service-based providers, I help you:
Clarify your message so your audience instantly understands your value
Expand your reach with intentional social media strategies that attract the right clients
Create content that sparks conversations and turns engagement into business opportunities
you need to turn authenticity into your biggest competitive edge.
Because when your content connects, your business converts.
Bring Strategy, Energy, and Transformation to Your Next Event
When your audience needs more than just inspiration—
when they need actionable insight and lasting impact
—Shanel delivers.
Known for her dynamic stage presence and strategic marketing expertise, Shanel brings a powerful blend of clarity, connection, and contagious energy to every training, workshop, or keynote.
Her presentations are a unique fusion of practical marketing strategy, real-world business insight, and compelling storytelling —all delivered with humor, authenticity, and heart.
Whether she's guiding emerging leaders or seasoned entrepreneurs, Shanel creates an atmosphere where
audiences feel seen, empowered, and equipped
to take bold, strategic action in their business growth.
What You Can Expect:
Marketing strategies your audience can apply immediately
A deeply engaging, interactive experience
A message that resonates long after the event ends
Katherine Phillips-Parrish, Microsoft
Shanel is the most amazing social media genius I have ever seen. She has challenged me to work toward coming into the light about my work and expertise. She is the real deal.
Whether your a large corporation, small business, or solopreneur, Shanel is the missing ingredient to your social media strategy.....anything good that comes for me...know that Shanel is a key ingredient.
Chef Lisa Brooks, Personal Chef Playbook
Upon looking at my pricing structure and offers, she was able to quickly make two recommendations that directly resulted in additional sales and also a greater price per course sold resulting in a successful $25,000 launch!
Shanel knows her stuff and is a pleasure to work with. I will continue to use her services for upcoming course launches and my evergreen funnels. Thanks, Shanel!
Deana, Intentional Success Tribe
Shanel provided me the tools and confidence to execute on my first multi-5-figure Launch in just under 60 days. Her tips for optimizing my marketing funnel and offer landing page were gold, and created the type of enhanced visibility that attracted and converted my ideal clients.
M. Bently, Sales Director, Transfinder
She has an intense commitment to provide value to her clients. She has a personal drive to help her clients succeed in the area of social media. Seldom do you get to work with an expert like Shanel who truly gets more joy from her clients success than she does her own.
She is an absolute dominant force in the world of social media. She is a social media strategist who helps her clients find unique ways to attract their ideal prospects. Now that's just plain bad ass. I would recommend any business looking for creative and unique ways to identify, target and reach their ideal clients quickly to contact Shanel.