

Chef Lisa Brooks, Personal Chef Playbook
Upon looking at my pricing structure and offers, she was able to quickly make two recommendations that directly resulted in additional sales and also a greater price per course sold resulting in a successful launch!
Shanel knows her stuff and is a pleasure to work with. Thanks, Shanel!




The Visibility Gap That's Costing You Everything
You've built an incredible business on referrals and word-of-mouth.
Your existing clients love you.
But you desire more.
You've hit a ceiling.u
You've shifted audiences and/or industries.ourList 1
You have a team but you're still too deep in the content weeds
You've dabbled in AI but the outputs sound and feel robotic.
You're speaking at local events when you desires on industry stages.
The clients you're attracting are good, but they're not the game-changing opportunities you're ready for.
The Visibility Gap That's Costing You Everything
You've built an incredible business on referrals and word-of-mouth.
Your existing clients love you.
But you desire more.
You've hit a ceiling.u
You've shifted audiences and/or industries.ourList 1
You have a team but you're still too deep in the content weeds
You've dabbled in AI but the outputs sound and feel robotic.
You're speaking at local events when you desires on industry stages.
The clients you're attracting are good, but they're not the game-changing opportunities you're ready for.
The Savvy Collective - 90 Day Transformation
90-Day experience that transforms how and where you show up so your visibility becomes a business asset, not a chore.
Here's what we'll do together:
Transform your visibility so your new-level clients take notice
Sharpen your message so it lands with power and moves decision makers
Blends your in-person influence with your digital marketing strategy
Develop a full-service content ecosystem (done-for-you content, 1:1 access, team support, and implementation) so you can stay focused on expansion instead of the details
This is for the business owner who's already influential and it's time for your influence to evolve.
The Savvy Influence 90-Day Transformation
This is my most intimate, high-touch experience designed for powerhouse consultants, speakers, and service providers whose message hasn't caught up to the season they're stepping into.
Here's what we'll do:
Transform your visibility so your new-level clients take notice
Sharpen your message so it lands with power and precision
Expand your territory so opportunities come to you
Build a full-service content ecosystem (done-for-you content, 1:1 access, team support, and implementation) so you can stay focused on expansion instead of the details
This is for the business owner who's already influential, but ready for your influence to evolve.
The Savvy Collective - 90 Day Transformation
90-Day experience that transforms how and where you show up so your visibility becomes a business asset, not a chore.
Here's what we'll do together:
Transform your visibility so your new-level clients take notice
Sharpen your message so it lands with power and moves decision makers
Blends your in-person influence with your digital marketing strategy
Develop a full-service content ecosystem (done-for-you content, 1:1 access, team support, and implementation) so you can stay focused on expansion instead of the details
This is for the business owner who's already influential and it's time for your influence to evolve.

Messaging that reflect your expertise and influence:
We refine your positioning so decision-makers, corporate clients, and industry leaders immediately recognize you're the expert they've been searching for.
A content system your team can run:
We create the strategic framework, voice guidelines, and AI tools your team needs to produce content that sounds like you — without requiring hours of your time.
Authority content that drives business results: We transform your insights into thought leadership that positions you as the go-to authority in your space and turns visibility into speaking opportunities and revenue.
Strategic presence where it matters:
We identify where your premium clients are making decisions and build your visibility strategy around those spaces — so opportunities come to you instead of you chasing them.
Freedom from the referral trap:
We build a repeatable system that attracts the right clients at scale, so your business isn't dependent on word-of-mouth alone.
Team empowerment without micromanagement:
We train your team on your voice, positioning, and content strategy so they can handle implementation while you focus on high-level client work and business expansion.


I've designed three distinct investment levels in The Savvy Collective because I know you don't need a cookie cutter approach.
Maybe you've got a solid team but they need strategic direction.
Maybe you're ready to hand the whole thing off and focus on what you do best.
Or maybe you're building something so significant that you need full VIP support to execute your vision without compromise.
Wherever you are, there's a path that meets you there:
THE SOCIAL AMPLIFIER
You've got the vision. You know your expertise inside and out. You can close clients when you're in the room.
But translating that into content that actually moves people? That's where things get messy.
You sit down to post something. Stare at the screen. Second-guess every word. Wonder if it sounds too salesy or not clear enough.
So you either post something safe (that gets zero engagement) or you don't post at all.
Meanwhile, your team is asking what to share. Your calendar is sparse. And consultants with half your experience are booking premium clients because their content actually reflects their value.
Here's what you need:
Expert guidance that shows you exactly how to create content that attracts high-value clients, builds real authority, and drives actual conversions — without the guessing game.
THE SOCIAL AUTHORITY
You've got a team. They're smart.
They mean well.
But when it comes to positioning your expertise in a way that makes decision-makers stop scrolling and start paying attention? They're guessing.
So you end up rewriting their drafts. Explaining your vision for the third time. Watching opportunities slip past because your content doesn't reflect the authority you've actually built.
Here's the truth:
Your team doesn't need more tools or templates. They need strategic direction from someone who understands how to translate high-level expertise into content that attracts premium clients.
That's where The Social Authority comes in.
You stay in control of execution. We handle the strategy that makes everything your team creates actually work.
THE LEGACY
You didn't build a million-dollar practice to spend your time explaining your vision to your team for the third time this week.
The Legacy is designed for one thing: Taking your entire visibility strategy off your plate while positioning you as the undeniable authority in your space.
We don't just give you the playbook.
We build it. Execute it. Train your team on it.
And make sure every piece of content, every brand asset, every AI tool sounds exactly like you — without you being stuck in the weeds.
THE SOCIAL AMPLIFIER
You've got the vision. You know your expertise inside and out. You can close clients when you're in the room.
But translating that into content that actually moves people? That's where things get messy.
You sit down to post something. Stare at the screen. Second-guess every word. Wonder if it sounds too salesy or not clear enough.
So you either post something safe (that gets zero engagement) or you don't post at all.
Meanwhile, your team is asking what to share. Your calendar is sparse. And consultants with half your experience are booking premium clients because their content actually reflects their value.
Here's what you need:
Expert guidance that shows you exactly how to create content that attracts high-value clients, builds real authority, and drives actual conversions — without the guessing game.
THE SOCIAL AUTHORITY
You've got a team. They're smart.
They mean well.
But when it comes to positioning your expertise in a way that makes decision-makers stop scrolling and start paying attention? They're guessing.
So you end up rewriting their drafts. Explaining your vision for the third time. Watching opportunities slip past because your content doesn't reflect the authority you've actually built.
Here's the truth:
Your team doesn't need more tools or templates. They need strategic direction from someone who understands how to translate high-level expertise into content that attracts premium clients.
That's where The Social Authority comes in.
You stay in control of execution. We handle the strategy that makes everything your team creates actually work.
THE LEGACY
You didn't build a million-dollar practice to spend your time explaining your vision to your team for the third time this week.
The Legacy is designed for one thing: Taking your entire visibility strategy off your plate while positioning you as the undeniable authority in your space.
We don't just give you the playbook.
We build it. Execute it. Train your team on it.
And make sure every piece of content, every brand asset, every AI tool sounds exactly like you — without you being stuck in the weeds.


"Turn your vision into tangible steps"
I swear Shanel has magical powers when it comes to simplifying the implementation process. If you’ve ever had good ideas but struggled to turn your vision into tangible steps or felt a bit blocked while trying to implement, yet another reason you’ll definitely love working with Shanel. She keeps it real but also makes it fun! -
Doug Stampfli, Mindset Coach

"Perspective and strategy to level up"
Shanel brought me perspective and strategy to level up my presence on social media and attract the level of clients that I aspired to when I started her program l. she helped me develop confidence and ease with social media!
- Renee Ventrice, Relationship-Based Marketer

"Fresh perspective on how to generate leads and build strong relationships with clients"
I learned how to engage with potential clients in a way that feels genuine and aligned with my values, rather than relying on traditional, "sleazy" sales tactics. Shanel’s approach gave me a fresh perspective on how to generate leads and build strong relationships with clients without compromising integrity.
- Natajia Miller, Resort Owner
The Visibility Gap That's Costing You Everything
You've built an incredible business on referrals and word-of-mouth.
Your existing clients love you.
But here's the problem:
You've hit a ceiling.
The clients you're attracting are good, but they're not the game-changing opportunities you're ready for.
You're working with mid-level managers when you should be advising C-suite executives.
You're speaking at local events when you belong on industry stages.
You're charging good fees when you should be commanding premium rates.
The gap isn't in your expertise.
See, it's in your visibility strategy.
Here's what we'll do:
Your ideal clients … I’m talking about the ones with big budgets and bigger visions … are out there right now waiting for you.
They're scrolling social media, attending conferences, reading industry publications, and making decisions about who to hire.
But they don't know you exist.
Meanwhile, you're:
Transform your visibility so your new-level clients take notice
Showing up in spaces where your ideal clients don't spend time
Using messaging that sounds like everyone else in your industry
Relying on referrals instead of building a predictable pipeline
Playing small when you're ready to scale big
Another year of missed opportunities.
Another year of watching less qualified competitors win the contracts you deserve.
Another year of knowing you're capable of more but not knowing how to bridge the gap.

I work with high-level consultants and service providers turn their digital presence into a client-attracting machine — without spending hours in the content weeds.
Here's what I know for sure: You didn't build a million-dollar practice to watch consultants with half your experience book premium clients because their content actually reflects their expertise.
You're brilliant at what you do. Your clients get results. Your reputation is solid.
But when someone googles you or lands on your LinkedIn? Your digital presence either sounds like everyone else or doesn't exist at all.
That's where I come in.
I've spent my career mastering the psychology of what makes people stop scrolling and start paying attention. I combine marketing strategy with behavioral insights to help you position your expertise in a way that attracts decision-makers — not just engagement.
My specialty? Building visibility systems that work FOR you instead of draining you. Systems your team can execute without you micromanaging every post. Systems that use AI tools that actually sound like you, not a robot.
Inside The Socially Savvy Collective, I work with powerhouse consultants who are done relying solely on referrals and ready to scale their influence strategically.
We don't just create content. We build authority. We position expertise. We turn your digital presence into the asset it should be.
Your expertise is already incredible. Now let's make sure the world can see it.

A: The Savvy Collective is a tiered suite of high-impact programs designed to help consultants, service providers, and thought leaders elevate their brand presence, sharpen their messaging, and build content ecosystems that actually convert. Whether you need strategic guidance, team implementation support, or full done-for-you execution — there’s a level for where you are right now, and where you’re headed next.
A. Yes, most definitely — especially if your current content no longer reflects the level of clients you want to attract or the direction you’re headed. We'll guide you to reconnect with your brand voice, refine your messaging, and position your brand for the season you’re stepping into.
A: Great question — it comes down to how much access, support, and execution you want in the 90 Day Program:
The Social Amplifier ($3K): You do the work, but with guidance. Perfect for business owners who want structure, strategy, and expert feedback — without handing off the content creation.
The Social Authority ($7.5K): We do it with you. You bring the team, we bring the strategy, training, and systems so your content and message scale beyond just you.
The Social Legacy ($50K): We do it for you. Full rebrand, content creation, AI integration, and team training — all built around your evolving brand presence and long-term vision.
A: Yes — depending on the tier:
Amplifier: You’ll get group support, expert-led feedback, and strategic reviews.
Authority: You’ll have monthly 1:1 strategy sessions, team Q&A access, and private content reviews.
Legacy: You’ll have direct access to me for high-level strategy, plus VIP support for your team during execution.
A: Absolutely — especially if your content isn’t fully aligned with your brand's voice, offers, or future vision. Whether your team is writing copy or managing your platforms, we train them on your strategy, voice, and content execution so everything is aligned and positioned for growth — not just posting for the algorithm.
A: You don’t need to be. The Savvy Collective is not about being online 24/7 — it’s about creating intentional, strategic visibility that supports your business goals both online and in real life.
We focus on quality over quantity, so you show up in a way that feels authentic, sustainable, and effective.
A: We build your content strategy to work across social media platforms, email marketing, and speaking engagements — with room to adapt to wherever your audience grows next.
You’ll get clarity on what to say, where to say it, and how to repurpose it across channels.
A: You don’t have to. That’s the power of a clear strategy + high-leverage planning.
We’ll show you how to batch, repurpose, use AI tools and delegate so your brand stays consistent — without you being stuck in a content loop.
A. Yes — payment plans are available for all tiers. You’ll see options at checkout or can reach out for custom support based on your business needs.
A. You can absolutely start at the level that feels right for your current capacity — and upgrade when you're ready for more hands-on execution. We’ll support you at every stage.